2012年4月美国网络视频排名
数据显示,2012年4月份,1.81亿的美国网民观看了将近370亿在线视频,视频广告收看量破记录达到95亿,相当于每5个视频播放中就有1个广告。
下面是按独立访客排名的美国10大视频网站
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
按广告量排名的美国十大视频网站
*Video ads include streaming-video advertising only and do not include other types of video monetization, sUCh as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange
YouTube按访问量的十大的内容合作伙伴
*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content
其他值得关注的数据还有
84.5%的美国网民观看在线视频
在线视频的平均时长为6.4分钟,而广告的平均时长为0.4分钟
视频广告占视频观看量的20.5%,占视频收看时间的1.6%